Form CRO

Audits and rebuilds web forms so that more people finish them: lead, contact, demo-request, quote, checkout and survey forms. Produces a field-by-field triage, standards-based markup (labels, autocomplete tokens, error handling per the HTML spec and WCAG 2.2), funnel tracking and a test plan. Use when someone says "our form isn't converting", "too many form fields", "people abandon the contact form", "fix the demo request form", "form completion rate", "form validation errors" or "make this form accessible". Account sign-up flows belong to signup-flow-cro and forms inside popups to popup-cro.