Define a new user's first value moment for a bootstrapped B2B SaaS, diagnose where early users drop off, and fix onboarding so more of them reach that value. Use this when signups or trials don't turn into active users, when the founder asks "why do people sign up and disappear," "how do we improve onboarding," or "what is our aha moment." Do not use it for pricing and packaging (founder-pricing), for keeping paying customers over months and expanding accounts (founder-retention), or for getting more visitors in the door (founder-growth) — activation is about users who already arrived reaching first value, not about acquiring more of them.
