- The intro cites "the entrepreneurship literature" instead of a specific debate - A reviewer says the contribution is "incremental" or "already known" - You cannot say in one sentence what *changes* in the field if your paper is right - The paper could be claimed by JBV, SEJ, or AMJ and you have not defended ETP as its home - You are unsure which prior ETP/entrepreneurship work you must engage to be taken seriously
