Produce an in-depth, research-driven strategic marketing plan for a small business — a polished 2,000–3,000 word report with the standard sections (Executive Summary, Market Overview, Competitive Analysis, SWOT, Personas, Objectives & KPIs, Recommendations & Tactics, Budget & Timeline, Measurement, Appendix) — by merging client inputs, a Vertical IQ market report, and auto-extracted website facts.