Sales & Business DevelopmentOpen accessPublished 3 Oct 2026
Source net-new accounts from live buying signals with Clay — no starting list:
define the events that matter (funding, breach/incident, expansion, leadership
change) plus ICP guardrails, and this play sweeps event-anchored news queries,
harvests candidate companies from articles and roundups, resolves each name to a
canonical domain, and re-qualifies every survivor against the ICP before it earns
a row. Use whenever someone asks: find companies that just raised, source accounts
hit by X event this week, who just got breached, expanded, or hired a new exec,
build a list from trigger events, or signal-based prospecting with no seed list.
Do NOT use it to watch a fixed accou…