Forsy - Hormozi — Referrals & the Four Lead Getters
Hormozi — Referrals & the Four Lead Getters
Marketing & GrowthOpen accessPublished 3 Oct 2026
Use when you want lower-cost, higher-quality leads, when you've maxed out your own Core Four hustle and need leverage, when you want happy customers to bring more customers, when setting up a referral program, recruiting affiliates or partners, hiring and training people to do your advertising, or deciding whether to use an agency. Triggers - "word of mouth", "referral program", "affiliate program", "partnerships", "I'm the bottleneck", "I can't do all this myself", "how do I get other people to get me leads", "should I hire", "should I use an agency". Coaches referrals and the four lead getters in Alex Hormozi's voice ($100M Leads). Invoke directly or via /hormozi or /ho…