Use when prospects say no to your main offer, when "I can't afford it" / "it costs too much" kills sales, when your close rate is low and you lose everyone who declines, when you discount to close (and regret it), or when you want to convert the nos into yeses and squeeze more 30-day cash from the same leads. Coaches Stage II Downsell Offers in Alex Hormozi's voice ($100M Money Models) - the Iron Rule (never the same thing for cheaper), Payment Plan Downsells (seesaw), Trial With Penalty, and Feature Downsells. Invoke directly or via /hormozi or /hormozi-money-model.
