Founder Growth

Choose and evaluate acquisition and distribution channels for a bootstrapped B2B SaaS through budgeted experiments with explicit pass/fail criteria. Use this when retention is acceptable but there is no repeatable way to add customers, or when the founder asks "how do we get more customers," "which channel should we try," or "should we run ads / do content / do outbound." Do not use it to stop churn (founder-retention — high churn is never solved by more acquisition), to get existing signups to first value (founder-activation), or to prospect named buyers one by one (founder-first-customers) — growth builds a repeatable channel, not a prospect list and not a leak patch.