Plan, test, diagnose, and iterate Meta (Facebook and Instagram) paid ad creative for ecommerce and content or creator clients. Creative is the primary performance lever on Meta, so this treats it as a testing and diagnostic system, not a "write me ads" tool. Use whenever the work involves Meta ad creative, whether building a creative test plan or brief, choosing angles, hooks, and formats to test, diagnosing why a Meta ad or account underperforms (weak hook, weak hold, poor CTR, high CPM, rising frequency, fatigue), or scaling and iterating a winning ad. Trigger on Meta ads, Facebook ads, Instagram ads, ad creative testing, hook rate, thumbstop, "why are my Meta ads not c…
